Tips and Techniques for Brochure Design in Ireland

Brochure designing is an essential part of developing a strong marketing strategy for any organisation big or small. A company or an organisation may have a lot of potential in terms of growth and profit making, but if the objectives and vision of the concerned organisation are not communicated clearly to the target audience, the organisation will fail to bolster confidence in the consumers and the stakeholders alike. No matter how capable and endowed an enterprise is, it would definitely need a strong promotional and an attractive market strategy which will help differentiate the business from its close competitors.

Ireland and Dublin particularly are fast becoming the hubs and core destinations for brochure designing. The city prides itself of many gifted designers who have paved the way for well-known names and brands across diverse industry verticals.

Here are some tips and techniques for brochure designing in Ireland and specifically in Dublin:

·         Keep it simple and neat: Making the brochure look too cluttered and complicated is not a good way to create the right brand image. Try to simplify the brochure design as this will have a stronger impact on the potential customer while still looking neat and elegant.

·         Coherent graphical representation: Make sure that each and every element of the brochure comes together as one coherent picture that talks about the organisation and creates curiosity and interest in the target audience.

·         Functional aspect: This is yet another crucial aspect of brochure designing and involves a little bit of practicality and out-of-the-box thinking. You can experiment with different shapes, geometric patterns and colour combinations that would excite and surprise the target audience and hold their attention for a longer time.

·         Break the stereotype: Brochures does have to be a boring collection of pages. A brochure could be shaped, folded and styled according to the overall vision the organisation wants to portray. The size of the brochure should also preferably be small so that the main information and logos are incorporated harmoniously in an alluring manner. This would also increase the chances of the potential consumer picking up and carrying the small brochure along with them and refer to it any time they prefer.

·         Material used: The type of material one uses for making brochures speaks volumes about the company and its objectives. Depending on the type of industry and line of work you are in, choose an appropriate material for the brochure that complements the brand image of your organisation and its presence. For instance, recycled paper with earthen shades would work wonders for an environment-friendly organisation.