How a Carefully Chosen Brochure Design Can Help Your Business Outgrow the Competition

Brochures are one of the most popular marketing tools for the promotion and advertisement of a business and its product and services. Brochures are often used to give out information about a company’s vision, structure, plans, events, and current and future product offerings. A brochure is part of a larger set of promotional tools. On its own, a brochure will add consistency in business communication, more than an online announcement or email notice can manage.

Market competition impacts decisions related to the growth and sustainability of business, directly affecting profits. Brochures are effective marketing techniques for any enterprise that can help overcome these hurdles and edge past the competition. But only if the brochure designs are perfect. Here are some of the elements of good brochure design that enhance your business.

The purpose: The very foundation of a brochure is to know why you need it or what you hope to achieve with it. Only after careful consideration must you choose to go ahead with a brochure which fulfils all your business needs. It is better to figure out the purpose of a brochure beforehand instead of realizing it later.

Suitable format: Brochures come in wide variety of formats. Therefore, it is important to select one which delivers the desired impact. For example, a tri-fold or a z-fold brochure will not be the best choice for lavish lifestyle products. It is wise to seek and hire professional artistic help you out with the entire brochure design process. They can handle all the aspects of its design including the format. The better the brochure looks, the more impact it has on a target audience. It directly translates into business growth.

Quality printing: Designing is not all about the layout. It is also about the look and feel of the end product which a customer will behold. Colour and paper quality enhances a great design layout. Material colour conveys more than just aesthetics. It influences how the colours incorporated in the design appear, affecting the legibility of text and the clarity of images. The type of the paper used must also be indicative of the methodology of the business. For instance, if your business is into environmentally sustainable products and services, recycled paper may work wonders, but translucent plastic inserts will defeat the purpose of your message.

The perfect blend of a unique concept and good design bring a brochure to life. It resonates with your customers and investors. A well-designed, professional quality brochure not only informs your customers about product and services but also boosts the overall growth of a company.

Tips and Techniques for Brochure Design in Ireland

Brochure designing is an essential part of developing a strong marketing strategy for any organisation big or small. A company or an organisation may have a lot of potential in terms of growth and profit making, but if the objectives and vision of the concerned organisation are not communicated clearly to the target audience, the organisation will fail to bolster confidence in the consumers and the stakeholders alike. No matter how capable and endowed an enterprise is, it would definitely need a strong promotional and an attractive market strategy which will help differentiate the business from its close competitors.

Ireland and Dublin particularly are fast becoming the hubs and core destinations for brochure designing. The city prides itself of many gifted designers who have paved the way for well-known names and brands across diverse industry verticals.

Here are some tips and techniques for brochure designing in Ireland and specifically in Dublin:

·         Keep it simple and neat: Making the brochure look too cluttered and complicated is not a good way to create the right brand image. Try to simplify the brochure design as this will have a stronger impact on the potential customer while still looking neat and elegant.

·         Coherent graphical representation: Make sure that each and every element of the brochure comes together as one coherent picture that talks about the organisation and creates curiosity and interest in the target audience.

·         Functional aspect: This is yet another crucial aspect of brochure designing and involves a little bit of practicality and out-of-the-box thinking. You can experiment with different shapes, geometric patterns and colour combinations that would excite and surprise the target audience and hold their attention for a longer time.

·         Break the stereotype: Brochures does have to be a boring collection of pages. A brochure could be shaped, folded and styled according to the overall vision the organisation wants to portray. The size of the brochure should also preferably be small so that the main information and logos are incorporated harmoniously in an alluring manner. This would also increase the chances of the potential consumer picking up and carrying the small brochure along with them and refer to it any time they prefer.

·         Material used: The type of material one uses for making brochures speaks volumes about the company and its objectives. Depending on the type of industry and line of work you are in, choose an appropriate material for the brochure that complements the brand image of your organisation and its presence. For instance, recycled paper with earthen shades would work wonders for an environment-friendly organisation.

Attract More Customers with Effective Brochure Designs

There are certain go-to marketing materials that businesses use because of their timelessness. Business cards, flyers, and brochures, for instance, are tried and tested means to promote brands, products, and services. Not only are they cost-efficient, they also offer plenty of room for creativity, while providing target audiences with a tangible material they can resort to for information. They are also excellent instruments to provide people a taste of what it's like to work with or buy from your business. They key to a solid ROI through brochures and similar types of printed marketing materials are intelligent design. Below are some design tips you can apply the next time you are cooking up a new business brochures:

• Make a stand-out design. Brochures ought to be eye-catching, especially when you intend them to self-propagate (either by leaving them at your point of sale or publishing them as sharable content online). Choose bold colours, intriguing word-play, and thought-provoking images. Don't be afraid to make bold statements that will spark your target audience's interest.

• Ensure legibility. Brochures require an appealing design to grab attention, but never neglect readability. Minimise colours around important text/content and make sure that paragraphs are concise and to the point. Bullet points work great to emphasize key ideas, so you won't have to box yourself in dense paragraphs. Used correctly, bullet points can help you draw attention to your top-selling pitches.

• Leverage white spaces. White space does not equal wasted space, nor is it wasted money in printed brochure context. White spaces are sometimes intentionally left blank to create better page structure. These are called active white spaces and they work to make content more readable. Not only do they help make your brochure pop out of the page, they also provide readers direction and focus, while promoting a more professional look and feel for your material.